Eastwood Homes On Your Lot

In 2022, Eastwood Homes launched “Built On Your Lot” for the first time in their 50-year history and wanted a completely new campaign to promote the program. Working with their marketing team, we developed a concept that would showcase the strength of their building process and available home choices.

Working with a local television station’s production team, a broadcast video was created to accompany a full complement of print collateral, outdoor boards, social media and web geofencing ads.

The campaign was launched in the Charlotte, NC market to overwhelming success and was quickly adapted to their divisions in other cities.