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We Are A Collective.

Project

CHSWF 2024

At Click, we were thrilled to partner with Charleston Wine + Food for their 2024 Festival campaign, “We Are A Collective”. Inspired by the Festival’s theme of celebrating the hardworking individuals who bring this iconic event to life, we crafted a dynamic brand system that reflects the spirit of collaboration and creativity.

From expanding their vibrant color palette to designing over 20 custom logo lockups, 30+ doodle illustrations, and a suite of social media, email, and print assets, our work brought a fresh, playful energy to the 2024 Festival.

Deliverables
Logo Printing Social Media

Feast your eyes on the Charleston Wine + Food website at chswf.com and dig into their Instagram at @chswineandfood

We Are a Collective - Charleston Wine + Food 2024
We Are A Collective Headshot Animation for Charleston Wine + Food
"Where Food Tells a Story" text over top of purple cake photo
"We Are A Collective" on blue background for Charleston Wine + Food Festival
CHSWF24 text over top of pink background with hands eating mac and cheese and wings
Seaboard Building Co Logo

Campaign Doodle Illustrations

A huge gallery of hand-drawn illustrations used across all marketing pieces in the 2024 campaign.

CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Illustration
CHSWF Joggling Board Illustration

Email Marketing Campaigns

A series of over 30 fully responsive, HTML email campaigns sent leading up to the festival.

CHSWF Eblast Design
CHSWF Eblast Design
CHSWF Eblast Design
CHSWF Eblast Design
CHSWF Eblast Design
CHSWF Eblast Design
CHSWF Eblast Design
CHSWF Eblast Design
CHSWF Eblast Design

Full-Page Publications

As seen in Garden & Gun, Imbibe, Local Palate, Southern Flavor, Somm Journal, Saveur, Post and Courier, and more.

Charleston Wine + Food Full Page Magazine Spread
Charleston Wine + Food Full Page Magazine Ad
Charleston Wine + Food Full Page Magazine Ad

Digital Banner Ad Suite

As seen on Post and Courier, QC Metro, VinePair, and other websites.

Charleston Wine + Food Digital Banner Ads
CHSWF24 Festival Photos
CHSWF24 Festival Photos
CHSWF24 Festival Photos
CHSWF24 Festival Photos
CHSWF24 Festival Photos
CHSWF24 Festival Photos

Credits

Campaign photography by Jonathan Cooper @jonathancooper

Illustration support by Andrew Barton @andrewbartoncreative

Special thanks to the CHSWF team for the ongoing opportunity to be a part of this festival @chswineandfood