Bauer International

As a manufacturer and purveyor of British and Dutch colonial home furnishings, Bauer International’s brand messaging was one of adventure, style, and quality. The challenge was to blend a catalog of historical images, studio photography and staged furnishings into a cohesive presentation. The first catalog was a combination of 12 unique “books” each featuring a different product line, combined into a 3-ring binder.

The project was a success and ultimately received a national “Addy” award as well as a prized “Benny” for catalog design from the Printing Industries Association – the world’s oldest and largest worldwide graphic arts competition.