The Hospitality campaign was created during construction of the new East Cooper Medical Center in 2010. Because of the unfinished nature of the hospital, we only had a few options if we were going to show the actual facilities. During a tour, we remarked at how the design and finishes were less like a typical hospital, and more reminiscent of a high-end hotel. That was the germination of the Hospital-ity concept.
30 Second Local TV Spot in Charleston, SC