East Cooper Emergency Services

The assignment was to drive local awareness of the excellent emergency services at East Cooper Medical Center’s new facility. We also wanted people to be aware that if able, they could request that an ambulance deliver them to their choice of hospital. We wanted that choice to be East Cooper. Naturally, the tagline “Take Me To East Cooper” was direct and became our rallying cry.

The full-scale campaign included :30 local television spots, full-page newsprint, web display ads, outdoor boards and CARTA bus wraps.