East Cooper Colorectal Center

When the marketing director at East Cooper Medical Center was tasked with creating a campaign promoting their Colorectal Center, we started with interviewing medical staff members and patients. We quickly determined that a first-person testimonial approach was appropriate. Interviews were conducted in a loosely constructed format, and with creative editing a single strong message was developed. A broadcast video was accompanied by local print and outdoor advertising as well as targeted web and social media ads.