Branding from the depths of the ocean to the reaches of space.

Project

Astro/Seal Chris Cassidy

From 11 years as a Navy SEAL to three missions to space totaling 377 days in orbit on the ISS, Capt. Chris Cassidy’s legacy is defined by performance and discovery. Today, he is focused on a new chapter of global speaking and strategic brand partnerships, inspiring audiences to go further and achieve the things they never thought were possible.

To tell this story, we worked with Chris to design a legacy-defining website and brand identity. The design utilizes his career’s cinematic imagery and video footage paired with tactical typography and color to capture the high-stakes reality of a life lived at the extremes.

Deliverables

Explore Capt. Cassidy’s website at astroseal.net to discover his legacy and see what he’s working on today.

The logo for Astro/Seal Chris Cassidy

Go Further

Portrait of Chris Cassidy with statistics and the title "Missions By The Numbers"
Chris Cassidy Astro/Seal logo stacked
Chris Cassidy Astro/Seal logo horizontal
Chris Cassidy Astro/Seal logo with dimensional transparency

Tactical Orange

Atmosphere Blue

Nautical Blue

Dress White

Lexend

Atkinson Hyperlegible Mono

A Journey of Leadership + Discovery

Inspire your audience to do big things.

Go Further.

Credits

Thanks to Marsha Lewis of The Hipsetter Group for bringing us on with this project.

Special thanks to Chris and Peggy Cassidy for your ongoing collaboration. Follow Chris at @astro_sealor our website at astroseal.net