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Blacktop
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The Cola Town Bicycle Collective is a 501(c)(3) who's mission it is to empower people by providing affordable transportation to people whom may not have any other alternative. CTBC works with everyone from neighborhood kids, to those that are transitioning, to the working poor to ensure a way to get where they need to go.
Ten years of ctbc
To commemorate the 10-year anniversary of CTBC, founded in 2014, we designed a custom milestone identity celebrating a decade of riding and wrenching in Columbia.
We showcased this decade-long achievement across their website and brought the celebration off-screen with custom artwork for limited-edition anniversary shirts and hoodies.
To support CTBC’s Save Our Shop campaign, a fundraising initiative aimed at purchasing their building and making critical facility repairs, we created a logo and a suite of campaign graphics to help drive donations.
The campaign helped secure a permanent, restored home to CTBC, guaranteeing that the co-op can continue providing free repairs, tools, and reliable transportation to Columbia residents for years to come.
An app to navigate the Midlands.
Built to empower Columbia’s cycling community, Sprocket is a free web app by the Cola Town Bike Collective that helps riders discover safe, bike-friendly routes throughout the Midlands.
Click worked with CTBC to lead the project’s visual identity and art direction from initial concept up to launch, providing a complete creative suite, including naming, branding, animated logos, social assets, wireframes, and UI design to be handed off to the app developers.
Illustrated by the talented Cait Maloney Creative /
With Cait's art we designed the Bikepacking Brew logo and prepared the labels for production.
Every bag sold supports CTBC’s mission to make biking accessible across the Midlands, featuring sustainable beans sourced from Finca La Unica, a female-owned Honduran farm run by 5th-generation coffee farmer Leticia.
Bike!Bike! Conference
In 2018, Cola Town Bike Collective hosted Bike!Bike! Southeast, an annual gathering organized by and for community bicycle projects.
The conference is a space for participants from shops and related advocacy groups to converge in a different city each year over a 4 day period to have workshops and strengthen their social network.
