Branding and Identity
Print and Signage
A respected home builder in the Triad area of NC for 50 years, Shugart Homes was badly in need of a brand update that would bring them into the modern era and better connect them to their prospects.
Development of a complete corporate identity was first on the list. After a few rounds of concepts, they decided that they did not want to deviate too far from their original logo concept, so we kept the design simple, with a modern approach to typography and color. The new brand standards have been applied across the board, from print ads and collateral to outdoor and a completely new website design.